Director of Marketing
​​Full Time I Remote

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Venngage is a simple yet powerful design tool for infographics, reports, presentations, mind maps, and more. We have millions of users across the world who solve their creative needs using our design tool.

Join us on our mission to help our customers visualize their ideas by building the best easy-to-use design platform.

The Role
We’re looking for an experienced Director of Marketing to lead and grow the functions of the marketing department. As Director you will be responsible for driving customer acquisition objectives and owning revenue goals for our self-service platform across all digital marketing channels.

You have a minimum of five years of experience in marketing leadership roles with a meaningful portion of that time in high-growth SaaS companies, ideally using bottom-up acquisition strategies with a freemium model. You are comfortable with high volume SEO/content marketing acquisition strategies (>1 million visitors/month) and understand the intricacies of scaling content and SEO.

You are strategic and outcomes driven. You have a strong curiosity about the product, its customers and the competitive landscape - you are continuously experimenting and targeting audiences in new ways. You are a player-coach who enjoys leading a small team and providing senior-level planning support but can also roll up your sleeves and dive into execution when required.

What You'll Do

• Head the marketing department and own the new revenue portion of marketing.
• Develop strategic plans with leadership to achieve our business goals.
• Strategize new opportunities for all channels and content types to attract and convert our core customer segments
• Manage a strong team of acquisition-focused marketers via channels such as SEO, SEM, partnerships, and lifecycle.
• Increase key performance metrics for marketing including registrations, click-through rates, and conversions. Improve operational processes and reporting related to user acquisition programs to measure effectiveness, performance and ROI
• Analyze campaign and strategy outcomes in detail, drawing insights and presenting results clearly to facilitate sound decision making and next step

What You Bring To The Table

• 5+ years of leadership experience in B2C or B2B SaaS organizations
• Master at developing, executing, and measuring innovative and results-focused user acquisition programs and campaigns
• Deep knowledge of SEO/SEM and Content Marketing for large scale (>1M visitors/month) bottom-up acquisition is a must. Proven experience in scaling organic traffic and user growth through content marketing.
• Excellent leadership skills, with experience managing a team of at least 5 direct reports.
• Track record of scaling high-performing acquisition teams, through OKR, Goal setting, and frequent and open communication.
• Commitment to Results: consistently achieves results, demonstrating high performance, and challenging self and others to deliver results.
• Creativity and Innovation: seeks new and better ways of doing things; generates original and imaginative ideas, products, or solutions.
• Customer Focus: demonstrates a desire to proactively help and serve internal/external customers meet their needs.
• Decision Making: demonstrates resourcefulness and chooses the best course of action (from a number of alternative) to address business problems and/or opportunities
• Perseverance: pursues everything with energy, drive, and a need to finish-doesn't give up.
• Problem Solving: uses an organized and logical approach to find solutions to complex problems. Looks beyond the obvious to understand the root cause of problems.
• Resilience, Tolerance for Change/Ambiguity: can effectively cope with change, finding ways to advance work and projects.

People You’ll Work With:

• Eugene Woo, CEO

https://www.linkedin.com/in/yjwoo/

• Ivonna Cabrera, Customer Marketing Lead

https://www.linkedin.com/in/ivonnacabrera/

• Daleska Pedríquez, SEO Team Lead

https://www.linkedin.com/in/daleska-pedriquez/

• Joan Ang, Demand Generation Lead

https://www.linkedin.com/in/joanake/

• Tessa Reid, Content Marketing Manager

https://www.linkedin.com/in/tessa-reid-72214b130/

• Letícia Fonseca, International Growth Lead

https://www.linkedin.com/in/leticia-b-fonseca/

Perks and Benefits:

• Dental and medical insurance
• Health & Wellness Programs (Inkblot EAP and League Health and Lunch spending accounts)
• League Lifestyle Spending Account (for learning, growth, and fitness)
• Flexible Vacation Policy
• Unlimited Sick/Mental Health Days
• Fully Remote for 2022
• Culture of Learning & Development
• Socials & Team Outings (virtual events during covid-19 protocols)

Our Work and Culture Values:
Culture is important to us and we value people who are empathetic, take ownership and are resourceful and ambitious. For a detailed overview of our work culture and values visit our Careers page.

Experience comes in many forms, many skills are transferable, and passion goes a long way. If you believe you are the right fit for this position, we would love to hear from you. Venngage is an equal opportunity employer that fosters an inclusive, equitable, and accessible environment. We know that diversity of thought makes for the best problem-solving and creative thinking, which is why we’re dedicated to adding new perspectives to the team and encouraging everyone to apply.

If you are interested in this position, please apply by filling out this form: https://venngage.typeform.com/to/egzhESRw

We thank all applicants for your interest and applying for this position. However, only selected candidates will be contacted for the next step!

Salary Expectations:
$140,000 - $170,000 CAD (based on experience level)